Jenyfer Maisonneuve
Business Matchmaker
RESUME
Professional
info
Passionate and motivated young professional, I am digital native, with more than 10 years experience in digital marketing and eCommerce supply chain. I have worked both in Montreal and in Paris. I advocate for the rise of women in Tech and loves to create bonds with people. I move fast, so is the digital ecosystem. I have great interests in digital transformation and social innovation, that is why my most important commitment is to raise voices for social economic growth.
Work
experience
Field Marketing Manager - North America
LINKBYNET
2017 - 2018
Worked closely with AWS, GCP, OVH and Microsoft.
Leading LINKBYNET Marketing & Communications for North America: created & executed field Marketing plan & campaigns + demand generation activities (digital campaigns, trade shows ). Collaborated with Sales Management Team & Alliances Manager to assess programs priorities. Developed strategies combining social selling & social media to increase LINKBYNET awareness and position its expertise in North America.
General Director
eCOM Events
2016 - 2017
Principal mandate: produce eCOM MTL event - 7th edition alongside 20 young professionals;
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Built eCOM MTL year-on-year (2015 - 2016 - 2017) edition's communication & business strategy; acted as a CoPresident on a volunteer basis from 2015 to 2016 before being promoted as general director.
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Managed team leaders and helped them achieve their projects to deliver eCOM MTL year edition;
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Increased tickets sales by 20% (fiscal 2015-2017) & build social media engagement;
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Reached target sales for sponsorships packages (100K$);
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Developed eCOM MTL Ambassadors Program;
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Developed a new web serie #AskeCOMMTL.
eCOMMTL is the only event of its own in Canada, aiming to promote the digital economy by showcasing ecommerce and digital marketing best practices. A 2-day event consisting of top of the line exhibitors and featuring over 20 conferences from top brands, business experts and industry key leaders.
eCommerce & Digital Strategy Manager
Société des Alcools du Québec (SAQ)
2014 - 2016
Principal mandate: Drive eCommerce sales growth to SAQ.com; reached 2015 sales target.
Achievements 2015-2016 (Fiscal Year)
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Increased e-commerce sales by 115% by focusing on data analytics & products offers;
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+87% conversation rate, +30% website traffic.
Digital Marketing & Project Management:
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Developed & managed SAQ.COM online campaigns including launching SAQ Mobile App Campaign;
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Aligned SAQ bricks & mortar strategy with online by partnering with Sales & Merchandising teams;
eCommerce & Digital Strategy Manager
Lise Watier Cosmetics
2012 - 2014
Principal mandate: To develop Canadian and US online e-commerce strategies and sales.
Achievements:
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Developed innovative digital campaigns: SEM, online sales, product launch and email marketing;
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Managed Lise Watier’s first web exclusive campaign “Alex Collection” with Youtube Guru Alex Fashion Beauty;
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Increased e-commerce sales by 41% year on year by focusing on data analytics;
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+ 50% online client database, +80% conversation rate, +30% website traffic (fiscal 2013-2014).
Digital Marketing & Project Management:
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Managed and coordinated websites implementation on Magento ecommerce platforms in partnership with web agencies;
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Developed and managed online marketing programs including affiliates and third parties vendors;
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Managed online store operational maintenance:
Skills
MICROSOFT SUITE
SALEFORCES
WORDPRESS
SHOPIFY
WIX
PHOTOSHOP
Languages
French +++++
English +++++
Spanish +++
Hebrew ++
Education
Sciences Po Paris - France
Master of Finances & Strategy - International Business
2009 - 2011
Worked as a teacher assistant for the SUPPLY CHAIN & STRATEGY Marketing Master Class in 2011.
Built a marketing case study on Hermès precious leathers supply chain designed as a final assignment for a Sciences Po Marketing class lead by Mireille Maury - CFO of Hermès.
4 main subjects were addressed to students:
1. Precious Leathers Markets Functioning and Organization.
2. Vertical Integration: risks and opportunities.
3. Supply Chain Key Steps
4. Strategic recommendations.
McGill University - Canada
Bachelor of Arts - Political Sciences & IDS
2005- 2009
Dean of Arts Development Fund Internship Award: Volunteer experience in Nicaragua at the Las Marias Centre of Education.
Conflict Resolution through Education & Art. Created and developed an educative and artistic workshop to help children control their emotions and learn how to resolve conflicts within themselves first.
A project designed to leverage art and artists in the peace-building process: « Los Niños de la Paz»;